The Bluebird Lab

Leveraging the Power
of Positivity.

In today's dynamic and increasingly connected world, intentionally embracing positivity as a brand attribute can be as a powerful and indispensable practice for achieving higher levels of success. When you incorporate positivity as part of your identity, you will greatly improve how customers, prospects, and employees interact with your organization. Positivity differentiates you in the marketplace, strengthens your brand image, and creates an environment where your employees can flourish.

The result? You'll have an easier time attracting and retaining business and talent. You'll see improved customer service, greater productivity, less turnover, and lower absenteeism. Your customers will be happier and more loyal, and so will your team members.

How can you develop a positive brand identity? First, assess whether your current brand image evokes a positive response. Next, adopt a marketing strategy with positivity as a driver. And finally, conduct positivity training to establish it as core value, integral to the culture of your organization.

How can we help?

Brand Consulting.

Because you do business with real people, and people like to be happy, intentionally building a positive brand image will benefit your market position. We have experience helping small businesses fine-tune their brands to truly set themselves apart, and we start by conducting a brand audit and offering recommendations about how to integrate positivity as an attribute of your brand. We help you understand the nuances of your unique market position and leverage your authentic brand identity, which will allow you to cultivate customer relationships that transcend the transactional.

Writing and Storytelling.

Positive, consistent communications create a cohesive narrative that shapes how your brand is perceived by your audience. Outreach that makes people feel good will better foster engagement and loyalty. We help you tell your story by creating compelling, positive, and professional written and visual content for your business' most effective communications channels, including digital outreach, your website, social media, offline marketing, networking, and PR. We also assist with presentation development, speech writing, and B2E communications.

Positivity Training.

The Bluebird Lab provides certified workplace training on how to cultivate and practice positivity. This type of training is just as important as other job skills development, and can lead to improved recruitment, increased job satisfaction, boosted creativity, and higher production levels; as well as reduced stress, conflict, absenteeism and turnover. What's more, your customer satisfaction levels will rise as your team members become genuinely happier in their interactions. All of these things will positively affect the financial achievements of your organization.